I have COVERGIRL Outlast Lip Stain
in the shade 440, and it's one of my favorite lip stains. The stain is very pigmented and leaves a sort of juicy, satin finish. And really does last all day--it's actually difficult to remove! My only problem is that it does dry out my lips after day-long wear, and having to scrub it off doesn't help. But, I love the color so much that I'll still continue to buy it.