This is a good lipstick for thr price. I always like to have a few less expensive drug store brands in my mix because I go thru so much lipstick! I use these for casual days. I wouldn't really call this continuous color as replication is necessary throughout the day, but the color choices are awesome and the depth of the pigments are really good! Overall, this is a good lipstick to have in your arsenal for those mascara and lipstick only days.