The smell lives up to the name. It's a strong clean smell, but one that I enjoy and that they have been using for years because I remember my mom's foundation smelling the same. I have very fair skin and was able to find a good enough match. You can build it to a medium coverage, but I have not tried to build it to a full coverage that completely hides my freckles. It drys down nicely and feels like a powder finish too the point that I don't often set it with another powder.