Cottonelle is one of my household's favorite toilet papers. It's nice and thick (which is important), soft and cushy and not too expensive. It also doesn't "shed" like some toilet papers do, which is nice. I've had issues with other toilet papers balling up or being too thin that cost more than Cottonelle-why pay more for less quality? The single roll isn't AS good as the thicker ones but is still great for a single roll!