This is one of my all-time favorite products. I am allergic to bug bites, unfortunately, and it causes my bites to not only itch 10 times worse then it normally would with a normal person but also causes a little bug bite to swell and blister and then break open. It is AWFUL! And also, unfortunately, I have passed this affliction on to my two children who are 10yrs and 16 months old. This product is the only one I have found that relieves ANY of the itch for us. Its easy to apply and while it doesn't relieve all the itch, it helps a lot! I don't know what I would do without this product! I have tried so many different kinds of products with disappointing results, so ii keep this in many places so its always available to us, like my car, my purse, both bathrooms and even at my mothers! Highly recommended product!