I apply it on damp to dry hair after wash and although I don't see a huge improvement on my split ends, my hair is much more manageable now. It adds weight and shine to my hair and makes it silkier and sleeker. On top of that, it also speeds up my hair drying time. I'm mostly happy about the frizz control. My hair is always disastrous on the first day after wash but this treatment has been very nourishing and moisturizing without a greasy feel, plus it smells very nice. It also comes in handy against heat damage.
Sometimes I mix it with body lotion for body care and it works well also. Body and hair care are usually overlooked by me but I really like this multifunctional product, so nice and convenient. The size is very generous and a little goes a very long way with this treatment oil. Will probably last me a long time