Color May Vary Quiet Motor. 75% Less Noise. All the Power! Ions help to reduce frizziness & static electricity. Promotes shiny, conditioned, healthy hair. How ions work to keep hair shiny and healthy: Clouds of negatively charged ions neutralize positive charges that are in the air and reduce static electricity which causes fly-away frizzies and dulls hair. Cool air enters to reduce heat - and use less energy for less hair damage or burn spots from excess heat. Ions surround the hair shaft, making it smoother, shiny and more manageable! 1875 Watts. Hinged filter.