I have tried tons of hair straightener before. All of it burned my hair somewhat seriously. But this one works super well on my hair. It turns my hair softer and smoother. It's really durable and safer to use. It has a longer cord that can support my movements. The plates also glides thoroughly on my hair without pulling any strand. When you look at the picture I added, you can see the shining feeling on my hair, I used Argan oil before using this iron and I used keratin spray (leave in conditioner) after that. It looks amazing on me, I love it. It got me younger looking hair that I always wanted. I rarely write reviews, but please guys, this is good!