Since I started to straight my hair I passed through some different brands. But this one is definitely my favorite one. I love it! For start, it make my hair look shining after I finish. My hair doesn't look crispy neither with frizz. It make my hair look so pretty. My hair is treated, I color it and this one doesn't make it feel like a broom. And for finish, is so affordable. So, this flat iron is a must have!!