Nostalgia. I LOVE this coffee. It reminds me of Sunday mornings getting ready with my grandmother for church. We are from New Orleans and Community Coffee is like a staple in our diet. It is a part of my every day routine. It wakes me up with a bold smokey taste that is great alone, no cream no sugar, or with cream (evaporated milk) and sugar for a richer taste. I like to pair mine with french bread pan toasted with a small pat of butter. The best way to start my morning every morning.