I find that with Colourpop brand, it is a hit or miss and that the consistency is not always the same. For instance, I have purchased re-buys of their liquid lipsticks in the same shades BUT after comparing different "batches", the shades seem a bit off. Sometimes the formula is to runny or sticky, other times the color itself is lighter or darker. However, for a very affordable price, one cannot complain. You get what you pay for. I find also find their liquid lipsticks to be very drying even after exfoliation so as long as you moisturize your lips with a thick chapstick prior to application, you should be fine. These lipsticks don't usually have very long wear as they smudge or rub off after a few hours. The darker colors tend to bleed even with being primed. As I mentioned, you truly get what you pay for so if you are ok with the issues mentioned, this line of liquid lipsticks is wonderfully affordable and offer many different colors to choose from.