Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

COLOR WOW Root Cover Up Medium Brown

COLOR WOW Root Cover Up Medium Brown

BY COLOR WOW #54 in Root Touch Up

5.0 out of 5 stars
  • 5 Stars100%
  • 4 Stars0%
  • 3 Stars0%
  • 2 Stars0%
  • 1 Star0%
5.00 / 5 based on 3 Reviews


A major game-changer in the beauty industry, this innovative mineral powder formula has finally solved a vast, unaddressed issue for everyone with color-treated hair or highlights. As testimony to the unprecedented impact and importance of this new technology, color wow root cover up has received over 30 major beauty industry awards. Why its wow: the first truly effective, easy-to-apply, root cover up that not only covers grey, but also has blonde shades that cover dark re-growth instantly without peroxide. Natural mineral powder with multi-tonal pigments and reflective particles. Fast, easy natural looking results instantly. No stiff or sticky residues, leaves hair silky and natural. Water-resistant so it stays in place until shampooed out you can even swim with it. Won’t come off on clothes or pillows. Free of waxes and dyes. Paraben free. Not tested on animals. Directions: apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out-do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush. see more...

Top Questions No one has asked a question yet! Be the first!

COLOR WOW Root Cover Up Medium Brown
COLOR WOW Root Cover Up Medium Brown
Reviews (3)
Q&A (0)
Stephanie C.
New York, NY
44 reviews
This product is an extreme life saver. I have had thinning hair for a while and it's gotten worse in the crown area. My hair dresser suggested this after a hair cut and I didn't believe until I tried it. I came back to buy it! My sensitive scalp doesn't have a crazy reaction and it lasts extremely long. I'm sure I'll buy it forever!
Anahi M.
29 reviews
I got this as a gift and i honestly didn't know what it was for i thought it was for eyebrows and i used it to fill in my eyebrows and its actually amazing for brows I've never used it for what its actually meant for tho 😂
Megan M.
535 reviews
ColorWow is an answer to prayer. I've seen makeup artists use a brush and eye shadow to cover gray roots. This powder makes it very easy, as opposed to Rita Hazan's spray with which you have little control. You can use the large end of the brush to cover extensive areas. The small end fine-tunes where you want precise coverage. The best thing besides being extremely easy to use it that Color WOW is a water-resistant formula (yes!). The price of $35.00 seems a lot, except when you figure how much salon visits cost. This is a must-have for any woman who covers her hair!
Q & A

Looking for
your answer?

Be the First to Ask a Question

Sign up to join our community!



influenster cashback

Please confirm your email address.

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.

COLOR WOW Root Cover Up Medium Brown
Color Wow
COLOR WOW Root Cover Up Medium Brown