I switched to this 7 months ago because I got pregnant and couldn’t handle the mint taste from the brand I had before. I was very sensitive to flavor and this toothpaste has done me well! It’s affordable and works great. I keep repurchasing, but will most likely go back to my old brand. I need that mint flavor back, because I like the freshness. This toothpaste doesn’t offer that at all but has worked just fine for me over the past few months. If you need something without a flavor and that is affordable... this is the product for you! As far as it goes for whitening, I haven’t seen a big difference, because I really haven’t been using it for that purpose.