Colgate® OPTIC WHITE® PLATINUM™ EXPRESS WHITE Toothpaste Freshmint
4.40 / 5 based on 575 Reviews
Buy now on Bed Bath & Beyond
and get 6.0% CASH BACK with
and get 6.0% CASH BACK with
Dazzle Without the Hassle™
Express White is Colgate’s fastest teeth whitening toothpaste ever.
Breakthrough formula offers whiter teeth in 3 days* just by brushing.
Professionally recommended whitening ingredient, hydrogen peroxide.
Contains 2x the whitening ingredient.**
Safe for daily use. Protects enamel and provides anti-cavity fluoride protection.
*For best results, use as directed for 4 weeks. **Vs Optic White® Sparkling Mint®.
Whiter teeth in 3 days*
Breakthrough formula offers whiter teeth in 3 days just by brushing*
Goes beyond surface stains to deeply whiten with the professionally recommended whitening ingredient hydrogen peroxide
Contains 2x the whitening ingredient**
Safe for daily use
Protects enamel and provides anti-cavity fluoride protection
*For best results, use as directed for 4 weeks.
**Versus Optic White® Sparkling Mint®.
Sodium Monofluorophosphate (0.76% (0.12% w/v Fluoride Ion))
Sodium Lauryl Sulfate
Top Questions See all 63 Q&A
- "I brushed 3 times a day for two weeks using this toothpaste exclusively with the Colgate Optic White Toothbrush + Whitening Pen and have seen wonderful results." in 14 reviews
- "ITs also safe for enamel so thats a plus & its super affordable and does not make my teeth sensitive like many whitening products." in 6 reviews
- "i loved the minty flavor of this product but when i used it it made my mouth really warm, i didnt like that." in 4 reviews
- "I received Colgate Optic White Express White Toothpaste (and gel pen and toothbrush) in my XOVoxBox from Influenster for testing and review purposes only - I had notice the last couple months my teeth were lacking their usual whiteness so I was excited to have gotten this in my product sample pack." in 4 reviews
- "* I received a complimentary sample from Influenster for review purposes." in 3 reviews
I went with this tooth paste since it was significantly cheaper than the white strips I was look at before a big event. I have used it twice daily since purchasing it, and have seen a brighter smile within a few days. I have some staining in my teeth that I noticed was a little lighten, but was still noticeable. The toothpaste foams significantly, so you don’t need a ton on your toothbrush. The flavor is of any typical mint toothbrush. I don’t think it brightened my smile as much as the strips did, but for 1/5 of the cost I am pleased with the results!
Wow this product is amazing! I am an avid coffee drinker, which gives me coffee breath. Thank God for this product! Not only does it freshen my breath, but it also whitens my teeth!! I saw a difference after a week!! I’ve been using this since I was in middle school off and on, and no matter what, i always come back to this toothpaste!
This Colgate optic white toothpaste is the best whitening toothpaste I’ve tried thus far. It’s flavor is amazing, I am a huge fan of plain white paste toothpaste and this toothpaste is that with a little bit more of a sheen to it or gel to it. The whitening is very visible and I get compliments on my white teeth all the time. I constantly refer people to using this Colgate optic white toothpaste because I believe it works. I see results within the week and the more I use it the whiter my teeth stay. I think this is the best whitening toothpaste drugstore-wise six..seven, eight stars if I could!!
This toothpaste will give you instant results. It gets rid of surface stains and really whitens your teeth in weeks. I love how minty it is and it really fights tarter build up and plaque even though it’s mainly for whitening. Breakthrough formula offers whiter teeth in 3 days (for best results, use as directed for 4 weeks) just by brushing. I wouldn’t go as far as saying three days I noticed a change but rather weeks to be realistic. Contains 2x the whitening ingredient (Vs. Optic White Sparkling Mint). My teeth were a bit sensitive to it but after using it over time the sensitivity went away.
I don't use this toothpaste regularly because I know that it would ruin my tooth if I do so. So I just use it a few days I have an important event or when going to a party. It clearly works, but I sometimes don't like the feeling of discomfort it leaves on my tooth.
I love that this toothpaste is not too harsh on my teeth. A lot of whitening toothpastes will leave my teeth feeling weak afterwards but this works great! I saw a huge difference in how much brighter my teeth looked.
If you're looking to whiten your teeth but don't feel like spending all that money and time on purchasing a whitening kit, this it the toothpaste for you. It's so easy to whiten and pretty fast acting. I've been using it for about a week and I can already see improvements in my teeth. It comes in a smallish tube, so I wouldn't recommend this to share with the whole family.
This is my favorite toothpaste. You really see the results after one brushing. Used consistently as a part of an at home whitening routine, it really makes all the difference. And I am an avid coffee and red wine drinker. Worth the price! Does not cause sensitivity for me although I do not typically struggle with that. Great fresh flavor!
I loved this product in regards to the whitening. My teeth definitely get stained by daily coffee & other food/drinks. This kept my teeth whiter! But, after consultation with my dentist, it was noted that my gums were starting to suffer. I would choose the fluoride or enamel version so that it does not put too much wear on your gums.
I have seen a very noticeable difference after using this product consistently at least twice a day. It's inexpensive, and gets the job done. It doesn't taste funky or mess with m skin. I love that its available at any store I shop at. If you want to improve your teeth whiteness this si a gryeat starting point and quick fix.
Q & A
Does it work on really stained teeth?
Does this product really work towards making your teeth much whiter ? I've always wanted to try it but never bought it cause of the fear of wasting money .
Has anyone noticed their teeth being a little sensitive to temperature changes, going from hot to cold drinks/food?!
I was wondering does this really work? I need a good whitener.
Does it really lighten your teeth ?
PHOTOS & VIDEOS
See All Photos & Videos