My daughter loves the packaging. It makes her excited to brush her teeth. It's the only toothpaste she will use. It has a kid friendly taste and makes her breath fresh. Highly recommend. Go out and get some.
My niece really loved this toothpaste. I used it once and it got the job done. Kid toothpaste tends to have a weird taste, in my opinion, but I like minty toothpaste and not bubblegum flavored toothpaste like my niece tends toward.