Okay so listen, early mornings leave you super groggy. So when you're brushing your teeth, you don't care what toothpaste you grab, as lonng as its toothpaste & stays on the toothbrush! So when I grabbed this toothpaste I didn't realize until I tasted it. Which is actually not that bad! My teeth didn't feel like how that usually do when I brush my teeth with my regual toothpaste, but it did feel pretty clean!