Coffee Bean Direct Coffee Roasters Ethiopian Yirgacheffe - Whole Bean Coffee - 5 lb. It is said that in 850 AD an Ethiopian goat herder named Kaldi discovered coffee when his flock began to dance around sleeplessly in the night. Curious, he discovered that his flock had been eating the cherries of coffee trees and the rest is history. Ethiopian beans feature a fragrant aroma with hints of citrus and floral undertones. The subtle fruity taste of this coffee is accompanied by a moderate acidity and light body. The coffee beans are slow-roasted to bring out a fuller, more even flavor. Whole bean coffee stays fresher longer. Coffee beans are packaged to ensure optimal freshness.