Honestly, this is a holy grail product for me. I don't tend to typically fall in love with a product so much that it becomes a staple in my routine. I love switching around and trying multiple different things. But this balm is AMAZING. The scent is light, for anyone who hates strong scents, and the feel is light enough that it isn't bothersome. This stuff is ultra moisturizing, and I apply it before I go to sleep. When I wake up the next day, my lips look and feel amazing, and if they were very chapped or cracked, this stuff basically heals them overnight. I know the salve is not used for plumping, but with repeated and regular use, my lips actually looked larger because they were so hydrated. I 100% recommend this to everyone!