I honestly have never found any lotions better than this product! I think that other lotions that can be purchased at bath and body are great for their scent, but comparable to drugstore brands for their moisturizing benefits. This stuff will take care of dry, flaky skin over night and the suppleness last all day. With other lotions, I've had to re-apply several times a day to combat the itch that comes with dry skin. I also use this lotion for razor burn and as an acne spot treatment! Its that good.