I recently stopped using bleach because it is a cacinogen. It has been one of the hardest things I've had to do because I LOVE bleach!! This was my favorite. It was a much milder fragrance than original bleach. If I ever went back, this would be my fragrance of choice.
I bought this to clean my daughter's plastic house bed. It had an odd smell, it was a hand me down. This bleach got that smells all out and really brightened the color. I was extremely pleased. The smell is still very strong, but did have a pleasant scent behind the strong odor.
Clorox bleach is my favorite for several reasons including the scents offered (and this one is my favorite scent), the no splash bottle offered, the gel, and the fact that it whitens better than the other bleaches.