I have always been a fan of Clinique. It's one of the best brands on the market. What I love most about this face wash is that it takes the Clinique Mild Bar that I love and puts it in a liquid form. The problem with bar soaps, of any brand no matter how well made or protected, is that they're bars-- bars get dropped, they dry out or get mushy, they take time to lather properly, germs can collect on the surface. And then you have all the time and money lost dealing with a great soap gone bad. But this eliminates that problem by eliminating the bar itself. Simple, clean, fast, easy to use, best of both worlds-- just a great face wash, period! I highly recommend this product.