So. My husband is a "man's man." He felt like all he needed was a "do it all" soap; to wash his face, body and hair all in one. I begged and begged for him to try this product because all my friends recommended it. Finally I snuck a sample size in the shower, and gently asked him to use it. That was the last time I ever had to. He begged and begged for me to buy him the full size, and eventually all the men's products from clinique. I love the brand and could already vouche for the skin care, so for my husband to finally see the light and start using the products for himself really spoke volumes. Ladies; if your man doesn't wanna try it, sneak it into the shower and see if he notices. I promise, it works every time!