Yes it is pricey, and there are cheaper copy cats by Revlon, etc. but they do not last as long, both color, and product wise. I find the Clinique Chubby Stick to be long lasting, more pigmented than other "balms" of this type. So, because of that, I don't need to re-apply as often, which means I don't run out as fast. In fact I've had the same one for over a year, so it's a large cost initially, but you won't need to buy it very often.