I tried this because the product name caught my attention. I love wearing glosses, but I liked the idea of some color too. This stuff is amazing! It's really nice feeling on your lips, it doesn't dry like a lipstick does, but feels like a gloss. The color in the tube looks really dark, but once you put it on, it's a beautiful shade that truly is universally flattering. I also like that if you want it to look a little darker, then all you have to do is reapply more.