I was so excited to get this because I had heard so much about its "perfection". I didn't even bother trying it at the counter because I was so sure I'd love it. The formula is fine, but I looked like I was just wearing lip balm. It just blended with my lips, no color pay-off, not even "my lips but better". I wound up returning it. For reference, I'm a fair-skinned, freckled, (dyed) redhead.