I received the cult favorite Clinique's Black Honey in my Sephora PLAY! box and I am obsessed! It gives me the perfect amount of sheer color to my lips. The berry color is slightly buildable. The jelly-feel balm has a bit of shine shine and honestly reminds me a bit of tinted lip balm. It really does give you an effortless, naturally pretty lip. Perfect for those light makeup days! It's also great to pair with statement eyes as the lip is subtle enough without seeming washed out. I do feel that it does seem to disappear off the lips faster and more easily than a typical tinted lip balm. Requires more re-application time though, which is a bummer. Still, you really don't need a mirror to apply this. Just swipe and go. What makes it "average" is that I can get the EXACT same look with the tinted Burt's Bees lip balm in Red Dahlia.