I was not a fan of this product! As the name hints, it is most definitely NOT lipstick. So, don't buy thinking, "Oh wow, what a gorgeous color!" It will be a very sheer form of that color. Very close to a balm formula, definitely not sticky like a gloss. It isn't sticky or anything like that. However, Black Honey looks gorgeous in tube, but when I put it on the lips it looks like I ate a cherry popsicle (I have fair skin and not very much color to my natural lips unfortunately). For $17, I would say stay clear and buy some Baby Lips from the drugstore. Disclaimer: Maybe I am judging a bit too harshly because I am a huge lipstick fanatic.