I have been buying and wearing Clinique's Almost Lipstick for over twenty years. I love the sheer colour, and the Black Honey has been a staple off and on the entire time. It's got a medium-intensity pigmentation. You can deepen the color with more product. It feels moisturizing on the lips, which is great. I love lipstick but hate the dry, peely feeling most lipsticks induce. If you've never tried this, you definitely should. It's been out there forever for a reason, great stuff!