A very good protein bar. The cookies and cream is very tasty, yet it is not too sweet. I find that the Builder's Bar has one big advantage over the regular Clif Bar (other than the protein of course): the Builder's Bar isn't super sweet. I really enjoy the regular Clif Bar but sometimes it leaves me feeling like I just ate a really sweet candy bar. The Builder's Bar doesn't suffer from that. The downside to the Builder's Bar, however, is that it does have a bit of saturated fat. In sum, not a bad bar and much tastier than many of the other protein bars I have tried.