I bought the shampoo at Target 2 weeks ago, and If you've had problems with your scalp being too dried or have had flakes all over the place, THIS IS THE SHAMPOO FOR YOU! I was pretty skeptical about this shampoo as I've tried many of them out there that claims to be anti-dandruff, anti-itching, etc. but this one really does its job. It smells amazing and if your scalp itches a lot you should give this baby a try. It really nourishes the scalp and just after one use I don't feel my scalp itching anymore! It's definitely affordable and efficient!