My lips are always a disaster, but more so in winter - dry air coupled with not drinking enough water etc, you know the drill. I hadn't heard of lip oil, or this product until I walked into a shoppers and bought it on a whim. I've tried everything and nothing has worked but I trust this brand and oils are all the rage so I thought why not. In two days of using it I've already seen results. I KNOW. My lips are smooth and feel hydrated, not flaking or peeling. I feel like I can actually wear lipstick and get the look I'm going for! I apply at night once or twice. Definitely recommend!