The consistency of this serum is very liquidity. I honestly wasn't expecting I would like it. It felt like I was putting blue tinted water and splashing it on my face. It smells sweet and I don't mind the scent. I thought I would need a lot of it because it seems like there is nothing to it but it sunk into my skin and immediately it relieved the dry, tight feeling my skin has due to extreme winter dryness. My skin feels soft and hydrated even though it felt like nothing more than water when applying. Pleasantly surprised. Hours later I am still very hydrated and my skin still feels as soft as it did when applying it.