I received this item in medium beige as a gift for my honest opinion of the product from PinchMe. I have to say that I have used this product in the past and the new enhancements are amazing. There's a much better fragrance now, more floral and less of the chemical scent. The formula is much thicker and doesn't drip like many others do also, allowing more of the product to be of use in the dying process. There's also a much better moisturizing formula now than before, my hair hasn't felt this soft and manageable after coloring at home I don't think ever. I definitely recommend this brand and this new formula and already have actually!