Love love love this hair colour. I am always colouring my hair and find it hard to find a long lasting colour. This on the other hand has done just that. Would highly recommend

The dye is made by mixing the cream and developer and applying directly on my hair that is dry sectioning the hair as I go along covering the grey areas that I am targeting. I leave this on for 30 minutes then wash off thoroughly. It covered 99% of my grey hairs and it was noticeable that I used the box dye as my grey hairs were not showing anymore. It is just like other box dyes. Mix formula, apply onto hair, leave for 30 minutes and then rinse off thoroughly

I am really pleased with this product - the instructions were super clear and I had all the info needed on the packaging. I loved the QR code with tutorials and tips, it made my experience seem a lot more personalised. I had quite a lot of grey hairs and I am truly amazed at the coverage. My hair felt super soft and shiny!