Clairol Color Crave Hair Makeup
8 varieties available

Clairol Color Crave Hair Makeup


3.8 out of 5 stars
  • 5 Stars40%
  • 4 Stars25%
  • 3 Stars20%
  • 2 Stars9%
  • 1 Star6%


Shake. Shimmer. Dry. Go. Clairol Color Crave temporary hair makeup puts a little luxe in your locks. Shimmering hair makeup instantly adds 1-day wow that’s visible on any hair color, even the darkest brunettes. Change your mind or your mood? Hair makeup washes away with shampoo. With no ammonia, no peroxide, no parabens, and no commitment, there’s no reason not to flaunt your fearless.

  • Shimmering hair makeup for 1-day wow!
  • Easily washes out with shampoo
  • Works on even the darkest hair
  • Precision sponge applicator for easy styling
  • Ammonia-free. Peroxide-free. Damage-free.
  • Available in 6 shimmering shades.

How To Use:

  • Shake tube before use.
  • Squeeze tube until color appears on sponge applicator.
  • Swipe onto dry hair strands.
  • Heat with blow dryer to lock in color.
  • Wash out with shampoo.

Water/Aqua/Eau,  Iron Oxides/Ci 77491, Silica, Amodimethicone, Alcohol Denat., Phenoxyethanol, Butoxydiglycol, C11-15 Pareth-9, Hexyloxyethanol, Trimethylsiloxysilicate, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Peg-45m, Ppg-1 Trideceth-6, Acetic Acid, Acrylates/Stearyl Methacrylate Copolymer, Sorbitan Oleate, Citric Acid, Bht

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Top Questions See all 24 Q&A

  • Has anyone tried the purple one? I have blonde highlights...1 Answers
  • have u tried these before? 😯✨💕 Clairol Color Crave Hair M...6 Answers
  • Who else used this product and decided to permanently dye...3 Answers
Clairol Color Crave Hair Makeup
Clairol Color Crave Hair Makeup
Reviews (1,387)
Q&A (5)
Media (212)
Meilin S.
6 reviews
Beauty Junkie Expert Level 1
Review for: Shimmering Rose Gold more...
Hair makeup? Is that what the big beauty brands are trying to cash in for as the next big hair trend?

These were the words I thought to myself when I opened my first Influenster VoxBox with products from Clairol Color Crave Hair Makeup. I’ve lived through plenty of hair trends – the Kool-Aid dip dye color, ombré, pastel hues – but this whole hair makeup thing is new to me. Maybe it’s existed for a while, and I’m just too behind to know about it?

Or, alternatively, maybe it’s just an old product that’s been given a snazzy new name like “hair makeup” to try to appeal to a new crowd. That’s the mystery I intended to solve with my review of the Color Crave Hair Makeup – is this really something new, or is it just something old in new packaging?

A little background on my hair before I get much farther – I have naturally dark, thick, pin-straight Asian hair that had been bleached to obscuritybefore, just within the last month, being chopped off into a short pixie. My hair’s definitely beginning to get healthier, perhaps due to the ample amount of root growth I have, but the lighter brown bits are definitely more on the dry side.

After opening up the box, I was presented with a small 1.5 oz tube that resembled a bottle of lotion. Pop off the cap, and there’s a little sponge applicator that reminded me a lof of the old Maybelline Instant Age Rewind® Eraser Treatment Makeup foundation applicators. It’s kind of cute, but nothing special.

The directions on the side of the box say to shake the tube, press the sponge applicator until the color begins to appear, rub onto the desired portions of hair, and then blow dry to “lock in” the color, and so that’s what I did. Minus the blow dry part – I actually don’t have a blow dryer in my dorm, and I was a little to embarrassed to stick my head under the hand dryer. Instead, I let the product air dry (which it definitely needed, as this product is 100% a liquid, with all of the wet, runny properties of liquid) into my strands.

See photo #1 to see the product (with no styling) immediately after applying:

What the directions don’t say is just how messy this product is. Don’t expect to be able to apply this in white clothing and get away unscathed. In the case of my color, Rose Gold, I found my issue wasn’t so much the color rubbing off into my hands or my clothes, but the glitter. See photo #2 for a picture of my hands just after application:

Speaking of glitter, this is definitely a shimmery product. In a way though, I found that that worked to its advantage. In the dark portions of my hair, the pinkish color didn’t much show up (not that I expected it to – nothing ever shows up in my pitch black hair) but the shimmer really did.

As for the color payoff on my bleached ends, I was pleasantly surprised. The pink really was very visible, which is more than I can say of any hair chalk or other wash-out temporary color I’ve used in my entire life. And it doesn’t take much product to get it to show up either – one swipe with the sponge applicator rubbed in a little with my fingers, and I got the color seen here.

On a more negative note, though, due to the liquid-y paint-like consistency of this product, I found that it dried strangely in my hair, leaving it stiff and product-y. I wasn’t really able to leave my hair unstyled after application – I had to twist it into braids in order to hide the stiffness of my hair. That did make for some very pretty peek-a-boo color, and some festival-inspired boho glitter braids, but not really something I could personally see myself wearing every day.

* Good color payoff, especially on lighter hair
* Glitter shows up even on dark hair
* Easy application
* Lasts all day
* Washes out after one use

*VERY messy
* VERY glittery
* Leaves hair stiff and product-y
* Glitter rubs off even after it’s dried

In the end, I have to admit I had a lot of fun with the Clairol Color Crave Hair Makeup. It wasn’t anything revolutionary, but it also wasn’t just a repackaged version of the hair chalk I played with in sixth grade – this really is something new. It’s messy, too glittery, and impractical for everyday wear, but I can definitely see it being with a try for a music festival or a summer concert, where you’re looking for something fun to try with your hair without being permanent. Don’t expect it to work very well on black hair, don’t expect it to stay very long, and don’t expect miracles, and you should be able to have a little fun with this product, and that I think is the way it’s supposed to be used anyway.
Makayla T.
Boiling Spgs, SC
287 reviews
Beauty Junkie Expert Level 4
Review for: Shimmering Rose Gold more...
I received this complimentary in the Clairol Color Crave VoxBox campaign for review. I decided to test the hair makeup out tonight just to see how it worked and if it looked good. After many failed attempts at French Dutch braiding my hair like all the other fancy hair people on Instagram I gave up and decided to try out another technique I’d seen and just do the ends of my hair with some streaks. I have semi dark brunette hair so I didn’t have an expectations that it would work even though I’d seen it had on other dark haired people. To no avail I could not seem to make it look good. I combed through my hair while I blow dried it I use small sections and I saw barely any difference in my hair and you could only faintly see the glitter. It made my hair look poofy and fried and left hard streaks in the middle. It was also very hard to style. The ‘dye’ itself got all over everything! It also didn’t come off of anything easily, it was all over my hands, sink, floor, and shower! As well as not coming out of my hair easily either, I had to shampoo it more than three times to get most of it out. I wouldn’t use this product very much and probably wouldn’t recommend. The only way i could see wearing this is in braids in your hair in the summer for a little shimmer, but other than that I wouldn’t wear it. it is advertised as a way to switch up your hair style everyday though I can’t see anyone doing that. I guess this is just not the product for me! :(
Gina C.
Tampa, FL
16 reviews
Beauty Junkie Expert Level 2
Review for: Shimmering Rose Gold more...
I received the ColorCrave Hair Makeup in the complimentary VoxBox and was intrigued by the concept. I was so excited to try this product. Before the initial use, I straightened my second-day hair after applying my usual protectant, Moroccan oil. The application of the product seemed simple, but the sponge applicator made it quite messy and did not allow me to do a precise job. As directed, I blow dried my hair to ensure the hair makeup stayed in place. The reaction to my results were mixed: the color showed up with beautiful, shimmery pigment. However, I feel as if it made my hair appear stringy and wet, totally changing the texture and changing the look of the hair I previously styled. I feel that this product is best used when applied after hair is already styled, ie in a braided hairstyle where it can be used minimally on specific strands for a different look; for adding highlights on a regular, every day hairstyle did not impress me, however. Overall, I would recommend this product for those who are looking to add a shimmer or unique color to a specific hairstyle for a special occasion or temporary wear. #Complimentary #FlauntYourFearless Clairol Color Crave Hair Makeup Rose Gold 1.52 fl oz
Simran H.
108 reviews
Beauty Junkie Expert Level 2
Review for: Shimmering Rose Gold more...
Let me begin by saying I have always decided to never color my hair. I worry too much about the possible damage it might do and what would happen if I didn't like the hair color! I was so glad to receive this and try out the perfect solution. This product lasts until you shampoo your hair. I loved that you could actually see it on my dark hair, and I didn't shampoo it and it stayed! It's nice that if you needed to take a shower but keep the color, it will stay. I wish it was a little easier to apply for larger amounts because it has a smaller tube top. Then again, I wouldn't have wanted to apply it all over my hair so it was fine. I also didn't really like the way my hair feels after applying it, because it was sort of chemically-sticky. It also comes off a little if you brush your hair but not too much. It is a really good temporary product though, because my brother really thought I dyed my hair! The  Clairol Color Crave Hair Makeup gets a thumbs-up from me!
Jesseca H.
142 reviews
Beauty Junkie Expert Level 1
Review for: Shimmering Rose Gold more...
Let me begin by saying that I have red hair that had like a copper tone to it already. I received a Rose Gold. When I saw it I figured it wouldn't even show in my hair and I was right. The great thing is that it still shimmered in person! I couldn't see the color because it's pretty darn close to my natural hair color, but it was super easy to apply and the process is extremely simple; just squeeze tube until color comes out, apply on strips of hair, blow dry, and voila! It doesn't have a bad smell either. Matter of fact, I didn't smell it at all! I have attached before and after pictures even though it blends. [product:clairol-color-crave-hair-makeup-rose-gold-1.52-fl-oz]
Meghan C.
Minneapolis, MN
10 reviews
Beauty Junkie Expert Level 1
Review for: Shimmering Rose Gold more...
I really like the idea of this product but I had a couple issues with it. I found that it can be very difficult to apply, especially at first, and it's quite messy. It also didn't show up much on my hair color, but it showed up very well on my friend's light blonde hair. This will probably take some getting used to or you'll need someone else to help you. Otherwise, I found the color very pretty and you get a lot of product. It's a fun way to try out some new hair colors without having to commit to it.
Amber B.
Kemp, TX
6 reviews
Beauty Junkie Expert Level 2
I got the Rose Gold shade and knew it would be beautiful in my daughters hair. She was so excited! We applied it on a small strip of dry clean hair right up front. I peobably got too much close to her roots, but once you get it there its hard to remove. I combed it all the way down the best I could. It is sticky, my hands were a mess, and brush was golden and shimmery. We blew it dry, and that took longer than I expected. If I hadn't brushed it during the drying process I feel like it would have a hard crunchy feeling, but the brushing kept it soft and smooth. Inside light it was kind of hard to tell at first but once we braided it and mixed it with the hair that wasn't colored in rose gold you could really tell the difference, and it was really pretty. She loved it, and can't wait to do it again with more streaks. It washed out just fine. We got this product free from Influenster.
Carley M.
Heflin, AL
110 reviews
Beauty Junkie Expert Level 2
Review for: Shimmering Rose Gold more...
I received shimmering rose gold complimentary from #Influenster for testing purposes. I have light brown hair and this color did not show up as well as I expected. It's tinted just a little, but if you aren't looking for it, you really can't see it. It was very easy to use and washed right off of my hands when I accidently got it on them. It dries on very quickly also which I was very thankful for! Pro tip: buy a dark color if you have dark hair. That's the only thing that caused this product to not have 5 stars from me!
Maura S.
Minneapolis, MN
5 reviews
Beauty Junkie Expert Level 1
Review for: Shimmering Rose Gold more...
I received my Clairol Color Crave Voxbox today and was especially excited to see that Clairol Color Crave Hair Makeup Rose Gold 1.52 fl oz was one of the products inside. The hair makeup shade I received was in the shade “Rose Gold”. I used the hair makeup right before a shower just in case it turned out to be too vibrant. The hair makeup was extremely easy to apply. You shake the tube, and then squeeze to saturate the sponge applicator with color. Unfortunately, the hair makeup did not show up at all on my hair. It could be because my hair is a natural dark brown shade, but I barely saw hints of rose gold on my brunette hair. After I finished using the product, it continued to leak out of the tube, even after I had screwed the cap back on completely. I do love the shade of this hair makeup and the easy application, but would probably recommend it to someone with a much lighter hair color.
Torrey S.
43 reviews
Beauty Junkie Expert Level 2
Review for: Shimmering Rose Gold more...
To start off, let me just point out that I love this product so much and now I'm super curious to try out all the other shades in the collection. It's so easy to use and it gave me some amazing results! Let me explain; to apply the product, you use the sponge applicator that comes attached to the opening of the tube. Then, once you have the desired intensity, you "lock" the hair makeup in place using heat/a blow-dryer. Because of the easy application, the process is far more clean than it would be with a hair chalk or spray. And, because of the heat "locking," the color/glitter does not transfer to any other surface. This product is basically a hair paint or hair chalk, but SO much better!! I would definitely recommend it to a friend. I will be using this hair makeup for parties, full-out makeup looks, and more. I hope this review helped you a lot :))
Abbey P.
Milwaukee, WI
271 reviews
have u tried these before? 😯✨💕 Clairol Color Crave Hair Makeup
Stacie D.
Toronto, ON
142 reviews
I don't own a blow dryer. Can I still use this product and just let it air dry?
Mariah H.
65 reviews
Can you curl your hair after using this?
Carrie L.
Burnaby, BC
228 reviews
Who else used this product and decided to permanently dye their hair that colour?
Stephanie C.
Corona, California
76 reviews
Has anyone tried the purple one? I have blonde highlights and I want to try this.

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