Clairol Color Crave Hair Makeup
Shake. Shimmer. Dry. Go. Clairol Color Crave temporary hair makeup puts a little luxe in your locks. Shimmering hair makeup instantly adds 1-day wow that’s visible on any hair color, even the darkest brunettes. Change your mind or your mood? Hair makeup washes away with shampoo. With no ammonia, no peroxide, no parabens, and no commitment, there’s no reason not to flaunt your fearless.
- Shimmering hair makeup for 1-day wow!
- Easily washes out with shampoo
- Works on even the darkest hair
- Precision sponge applicator for easy styling
- Ammonia-free. Peroxide-free. Damage-free.
- Available in 6 shimmering shades.
How To Use:
- Shake tube before use.
- Squeeze tube until color appears on sponge applicator.
- Swipe onto dry hair strands.
- Heat with blow dryer to lock in color.
- Wash out with shampoo.
Water/Aqua/Eau, Iron Oxides/Ci 77491, Silica, Amodimethicone, Alcohol Denat., Phenoxyethanol, Butoxydiglycol, C11-15 Pareth-9, Hexyloxyethanol, Trimethylsiloxysilicate, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Peg-45m, Ppg-1 Trideceth-6, Acetic Acid, Acrylates/Stearyl Methacrylate Copolymer, Sorbitan Oleate, Citric Acid, Bht
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These were the words I thought to myself when I opened my first Influenster VoxBox with products from Clairol Color Crave Hair Makeup. I’ve lived through plenty of hair trends – the Kool-Aid dip dye color, ombré, pastel hues – but this whole hair makeup thing is new to me. Maybe it’s existed for a while, and I’m just too behind to know about it?
Or, alternatively, maybe it’s just an old product that’s been given a snazzy new name like “hair makeup” to try to appeal to a new crowd. That’s the mystery I intended to solve with my review of the Color Crave Hair Makeup – is this really something new, or is it just something old in new packaging?
A little background on my hair before I get much farther – I have naturally dark, thick, pin-straight Asian hair that had been bleached to obscuritybefore, just within the last month, being chopped off into a short pixie. My hair’s definitely beginning to get healthier, perhaps due to the ample amount of root growth I have, but the lighter brown bits are definitely more on the dry side.
After opening up the box, I was presented with a small 1.5 oz tube that resembled a bottle of lotion. Pop off the cap, and there’s a little sponge applicator that reminded me a lof of the old Maybelline Instant Age Rewind® Eraser Treatment Makeup foundation applicators. It’s kind of cute, but nothing special.
The directions on the side of the box say to shake the tube, press the sponge applicator until the color begins to appear, rub onto the desired portions of hair, and then blow dry to “lock in” the color, and so that’s what I did. Minus the blow dry part – I actually don’t have a blow dryer in my dorm, and I was a little to embarrassed to stick my head under the hand dryer. Instead, I let the product air dry (which it definitely needed, as this product is 100% a liquid, with all of the wet, runny properties of liquid) into my strands.
See photo #1 to see the product (with no styling) immediately after applying:
What the directions don’t say is just how messy this product is. Don’t expect to be able to apply this in white clothing and get away unscathed. In the case of my color, Rose Gold, I found my issue wasn’t so much the color rubbing off into my hands or my clothes, but the glitter. See photo #2 for a picture of my hands just after application: Speaking of glitter, this is definitely a shimmery product. In a way though, I found that that worked to its advantage. In the dark portions of my hair, the pinkish color didn’t much show up (not that I expected it to – nothing ever shows up in my pitch black hair) but the shimmer really did.
As for the color payoff on my bleached ends, I was pleasantly surprised. The pink really was very visible, which is more than I can say of any hair chalk or other wash-out temporary color I’ve used in my entire life. And it doesn’t take much product to get it to show up either – one swipe with the sponge applicator rubbed in a little with my fingers, and I got the color seen here.
On a more negative note, though, due to the liquid-y paint-like consistency of this product, I found that it dried strangely in my hair, leaving it stiff and product-y. I wasn’t really able to leave my hair unstyled after application – I had to twist it into braids in order to hide the stiffness of my hair. That did make for some very pretty peek-a-boo color, and some festival-inspired boho glitter braids, but not really something I could personally see myself wearing every day. Summary:
* Good color payoff, especially on lighter hair
* Glitter shows up even on dark hair
* Easy application
* Lasts all day
* Washes out after one use
* VERY glittery
* Leaves hair stiff and product-y
* Glitter rubs off even after it’s dried
In the end, I have to admit I had a lot of fun with the Clairol Color Crave Hair Makeup. It wasn’t anything revolutionary, but it also wasn’t just a repackaged version of the hair chalk I played with in sixth grade – this really is something new. It’s messy, too glittery, and impractical for everyday wear, but I can definitely see it being with a try for a music festival or a summer concert, where you’re looking for something fun to try with your hair without being permanent. Don’t expect it to work very well on black hair, don’t expect it to stay very long, and don’t expect miracles, and you should be able to have a little fun with this product, and that I think is the way it’s supposed to be used anyway.
However, my critique with this product is that if you have darker hair, the color payoff is basically nonexistent. I have dark brown hair (not the darkest of browns, but pretty dark), and the rose gold hair makeup essentially blended in and did not show up at all. Honestly, it's what I expected as I notice most products of this nature have difficulty showing up on darker hair colors. To remedy this, I think the product needs to be much thicker and less watery so the pigment relies on the product mixture for its base instead of the hair itself. This will allow the product to show up no matter what the hair color. I'll still use this product in summer when my hair gets a little lighter or to add some sparkle to my scalp. Otherwise? I wouldn't buy it again as it doesn't show up.
Clairol Color Crave Hair Makeup
I think a lot of my issues with the product came from the fact that I have dark hair. I think this might look absolutely gorgeous on a blonde, but if you're a brunette I'd skip it entirely. The biggest issue, application, is not a result of my hair. It comes with a foam applicator that looks promising, but is actually useless. The makeup oozes out of the sides and gets all over. I also think the product is very watery, something I didn't expect. I expected a more gel like consistency.
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