Getting natural-looking color with tones and highlights doesn't need to cost you. Clairol Nice 'N Easy Permanent Hair Color in 4BG Natural Dark Burgundy is a simple single-step hair color that delivers superior natural-looking color and 100% gray coverage. Simply apply dark burgundy hair color and let it work for just 25 minutes. The color leaves hair awash in a shade woven with three or more complementary tones that mimic the variations in your own hair. The result is hair that looks authentic and true for up to 8 weeks. Keep your color looking vibrant with Clairol CC Plus ColorSeal Conditioner to lock in vibrancy, softness, and shine. To cover grays in between colorings, try Nice 'N Easy Root Touch-Up in exact matching shades that blend seamlessly with your color.