Clairol age defy permanent color to fight 7 signs of aging hair, 1 application. Fights 7 signs of aging hair: stubborn grays, lackluster color, coarseness, frizz, unruly hair, dryness, breakage. Radiant youthful color. 100% gray coverage. Discover sophisticated color technology and the power of pantene pro-v conditioner therapy to help turn back time. Beyond coloring. Age defying. Fight grays and look 10 years younger* *vs. Untreated hair. Exclusive smoothing pre-treatment. Maximum color performance. Pantene pro-v colorseal conditioning therapy.