General Mills introduced Cinnamon Toast Crunch breakfast cereal in the mid 1980's with the simple but effective jingle, "Feelin' like cinnamon toast; Feelin' like Cinnamon Toast Crunch; Feelin' like cinnamon and sugar; Feelin' like homemade taste..." Later, three jolly cartoon bakers were featured in Cinnamon Toast Crunch TV commercials, and were soon utilized to liven up the heretofore boring box design. The Bakers enjoyed dancing around on black and white linoleum kitchen floors while singing, "We're cinnamon and sugar shakers, Cinnamon Toast Crunch Bakers," to enthralled youngsters. Eventually, the slim brown-haired Baker and the chubby black-haired Baker mysteriously disappeared from both the box and the commercials, leaving only Wendell, the fat white-haired Baker with glasses. Around that same time, a cinnamon swirl design was added to the cereal pieces. Perhaps the two missing Bakers disagreed with Wendell's decision to swirl the cinnamon. Or maybe the advertising executives at the "Big G" were afraid the three characters on the box would be mistaken for Snap, Crackle and Pop. Whatever the reason, the two lost Bakers are sorely missed.
In 2004, General Mills caved under intense pressure from health advocacy groups and agreed to make all their cereals with supposedly more nutritious "whole grains"...as opposed to half grains. Ergo, all "Big G" cereal boxes are now emblazoned with the annoyingly ostentatious "G with Whole Grain" logo. Fortunately, the taste remains pretty much the same. The cinnamon pieces are still shaped exactly like Golden Grahams (little squares with ridges), and, like Golden Grahams, they still go soggy in milk in about 3 minutes. But that's not a problem, because once that first "cinnamunchy-crunchy" spoonful hits your tongue, the bowl is certain to be emptied in well under 3 minutes.
Three quarters of a cup of Cinnamon Toast Crunch (without milk) contains a mere 130 calories, 3 grams of fat, 10 grams of sugar and zero cholesterol. Have a bowl with Wendell today...he's lonely!