Best "budget" coffee ever. If you're looking for a no-frills, affordable cup of morning Joe that actually tastes decent, here it is! Not too bitter, not too weak. Has the flavor profile that you get from a "donut shop blend" type coffee.

This coffee smells so good and fresh when you open the lid. The texture is smooth. The taste is bold, yet tame enough for anyone in your family. The price is very fair for such a quality product that has been around since 1932!