This is the one that started it all. But it is just your basic flat iron. The technology hasn’t advanced so it’s not the best one on the market but it still gets the job done beautifully. This is a great flat iron for virgin hair and hair that just needs a little straightening. I wouldn’t suggest this one for anyone who has color treated, damaged, dry, or super thick and curly hair. There is no temperature control which is key if you have any of the above hair types. If you’re new to the straightening game or you have pretty straight hair and just need it for a few places then this is great. Otherwise invest in a better one like the Brazilian Blowout Flat Iron... that one is the best one I’ve ever used.