My hair is natural blonde and thin, sometimes dry at the ends and without proper care can brake easily. Since I discovered this oil, the overall appearance of my hair has dramatically changed. I apply it to the ends after the shower in still wet hair and then blow dry. The hair smells fantastic, the usually dry ends are very soft and no frizz. It feels like after having a fresh haircut. I just love it. Have been using it for several years now and my hair is so much more healthy and groves faster. In a trip I bought and tried the famous olaplex oil as i forgot to take this one with me (and i just cannot live without a hair oil anymore) - pure disaster. So this oil from Chi is the best I have found and much cheaper than olaplex. Definitely worth the money and lasts for more than 6months with usage every 2nd day. It’s a hair oil that doesn’t need influencer reviews cause the ones who know it’s good will always buy it. I find the most reviewed products are always disappointing. So skip the olaplex etc. and get some good stuff - you will love it.