NOTE: Actual product packaging may differ from image shown due to packaging updates & improvements by the manufacturer. Made for Colorful Clothes One small cap of Cheer has more concentrated color protection in every drop, so you can use less.* Cheer Colorful neutralizes chlorine in wash water and helps keep your clothes from fading, giving you a great clean and brilliant colors. *vs. non-concentrated Cheer. Questions? 1-800-63-CHEER.