I've used cheer on my clothes for many years, because I wanted my clothing to last. I wash in cold water only and hang to dry. Cheer protects my colors and I won't trust any other brand.

The majority of my wardrobe is black so I need a detergent that’ll keep the colors of my clothes lasting longer. The scent of this detergent is also nice and the product is affordable.

I’ve noticed some fading within my polo shirts, but I feel like the fading would be worse without this product. It’s hard to say. I don’t think I would repurchase this product because I don’t enjoy the scent as much as other similar products, but I can say the same about all cheer products