Soft, plush and strong. Flexible and easy to fold. Absorbs liquid quickly and doesn't become gooey. Have never ripped when wet. Cleans well after bowel movement. Doesn't irritate skin. Able to use less sheets. Fragrance-free. I don't really have an opinion on the design because it's not something I pay attention to. Perforation line doesn't really work. Sheets have torn many times. Have noticed some lint while unrolling. Above average price unless on sale.

Adulting means having a favorite toilet paper and this is it for us. It lives up to the mega and soft parts of its name. Target and wal mart have the best prices on it!

I love Charmin ultra strong. It really is super strong and ultra soft. It doesn't feel rough like other brands. It works really well and I would recommend trying it.