I love to save money and feel like I got a great deal, who doesn't? But some things, I refuse to compromise on when it comes to choosing name brand products over generic ones. Toilet paper is on the top of that list. I only choose Charmin Ultra Strong because it is the brand I trust, and I know it is the best quality, strongest and gives the me the confidence to know I am cleanest. I love that they offer coupons and that the rolls last 3 or 4 times longer than bargain brands, because that means the value is unmatched and I get my deal without vutting quality.