This shade is the ultimate combination of burgundy, plum ,and brown all in one. i cannot imagine a skin tone this woudnt look good on, because i haven't found one yet. its a very bold vampy color that doesn't leave you looking scary. the wear is incredible, i literally couldn't believe the staying power and the velvety matte texture. minus one star because while this is creamy and feels good on the lips, dryness after removing was the price you pay for all that staying power. but it was nothing a swipe of lip balm didn't fix. love this stuff.