These are a higher quality, US-made (which I only mention because of some of the recalls on pet food/treats from elsewhere, not that it can't happen in the US as well :-/) alternative to some of the traditional brands of treats you'd find at a grocery store. I like them because they're small enough that my begging, greedy fur babies can have many in a day without breaking the calorie budget. These are also cheaper than some of their competitors. These are not as highly valued by our dogs as the soft, jerky-like treats (Zuke's Mini Naturals, Tricky Trainers, etc.), but I like to include crunchy treats because I think they're better for helping with plaque, and they still love them. One of our pups had some stomach upset with a different flavor of these, but the Liver/Cranberry have been a hit and they've been eating them for several years now without incident In fact, these are one of the only products they like that has fruit in it, so I feel like I'm able to sneak in a few antioxidants with these. Took off one star because I'd appreciate more transparency about the source (and not just final assembly location) of the ingredients.