I have used this for two years and I had fine lines that have disappeared. I was my face at night, and if I am not doing a serum treatment, or even sometimes if I am, I use this mask like a lotion in the evening. In the morning I rinse my face with water and move on to my other products. I cannot tell you how many expensive things I have used in the past that have left my skin dry, and made me go get Botox on my forehead!! No Botox, no fine lines, no wrinkle in two years and I will be forty in one month. I'm crazy about this stuff and it feels so good. Sticker shock is a problem, try eBay for samples. I highly recommend the la lotion as well!