I was looking for my pale/winter shade. Since I have very yellow toned skin, It's difficult to find a light~yellow toned foundation that's not too orangey or drown out by a chalky white powdery finish. When I sampled #10 'Beige' the color was an instant match! It was a shade lighter than my skin--but it completely smoothd over my acne scars and redness. One pump can deliver a full face's worth of coverage so little is ever gone to waste. I used my fingers to apply this one because of how smoothly it spreads. However, it doesn't seem that you can open the bottle to get those last few pumps (if you reach that point). But the price seemed great for 1oz and dense coverage. The application is creamy, light, and *feels* moisturizing. It oxidizes slowly, and dries slightly darker than when it's fresh out the bottle. *CONS* this foundation is VERY difficult to touch up or apply powder, bronzer, highlighter etc. ANYTHING onto of it, just NO. Wearing it alone (after 5 hours of work) I tried to smooth out the smile lines around my mouth... DON'T TOUCH IT after it dries!!!!!!!!!! It doesn't move whatsoever, it smudges like a cheap waxy crayon consistency! It moves in sheets/flakes and has NO mobility! Your skin will show underneath and look like a creepy melted halloween mask. This really disappointed me! It has a matte finish but your natural oil comes through like glistening beads. It gets worse! I got some smudged on my earrings and coat just from natural movement. It won't come off my coat even after it was dry-cleaned and it TARNISHED my earrings! Simply put, it has a nasty residue in places even after cleansing. The area around my nose and right near my ears/cheeks had goopy leftover foundation that just wouldn't budge. This tells me the ingredients are killer for pores! I got three huge clogged pores that eventually turned black no matter how hard I tried to clean/extract/treat them!!!!! OVERALL I loved the look: color and matte sheen. The feel: fresh, light, faux-hydrating, and... The coverage: medium to full. Fragranced. Enough said. I would NOT recommend this to anyone with dry skin, or acne. Its all for show. I think this is suitable for mature skin or someone who doesn't need touch ups. It photographs well and stays in place for sure but don't even THINK about touching it up! It defeats anyone who is trying to maintain healthy skin I can assure you! Beware.