I received a free sample of these from Centrum. I was not, however, asked to do a review in exchange. Anyway, I hate swallowing pills. Sure, I can do it fine, but it isn't something I like. I loved my gummy vitamins as a child and I ultimately stopped taking vitamins for a long time because most chewy vitamins are disgusting and I'm not going to remember to take a pill that I don't like. However, I honestly liked the flavor of these chews. I could eat them as candy (don't do that). I recommend them to anyone that hates pills but still needs a multivitamin.